Whether you're a jewellery maker, potter, designer, illustrator, maker, or any other kind of creative small business owner or entrepreneur, this workbook was made with you in mind. It includes over 120 pages of information, worksheets and planning tools that combine strategic business planning with practical daily productivity.

Who is the Creative Business Workbook for?

Creative small business owners
Product-based businesses (physical or digital)
Makers, artists, and designers
Creative side hustlers
Those growing a hobby business or full-scale brand
Anyone who thrives with structure that still allows for flexibility

What's inside?

The Workbook Section

Written and designed by creative small business owners, for creative small business owners, this workbook will guide you through the many facets of running a business:

Vision & Mission – Clarify why you do what you do and what success means to you
Market Analysis – Understand your ideal customer, analyse your competitors and find your niche or position in the market
Finance Review & Planning – Know your numbers and plan for growth
Product Development – Review product ideas and plan and prepare for future products
Sales Channel Strategy – Explore selling on your website, Etsy, markets, wholesale, and more
Diversification Ideas – Think beyond products: workshops, YouTube, memberships, and more
Marketing Deep Dive – Includes social media, email marketing, branding, SEO and keywords, product photography, reviews, and collaborations
Growth Strategies – Explore scaling, sustainability, and smart business moves

Throughout the workbook, you’ll be guided to our printables on our website (free for workbook owners through the end of 2026) with bonus tools like pricing guides, collection planning worksheets, savings goal trackers, and more.

Extras we're sure you'll love

Free access to our library of Printables on our website
Hand-drawn illustrations that you can leave uncoloured for a minimalist vibe, or colour them in as a mindful way to unwind
Motivational quotes sprinkled throughout

We know first hand that building a creative business isn’t one-size-fits-all. This workbook meets you where you’re at and helps you move forward with your own rhythm.

We recommend teaming this workbook with our 2026 Business Planner. Together they equip you with the information, planning and goal setting tools to help you run a successful creative business. To purchase the bundle and receive a discount, head to our 2026 Business Planner page.

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